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Dunelm bucks ailing homewares sector with expected profits boost

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Shares soar to highest level in three years as website improvements increase sales

Furnishings chain Dunelm has said it will make better profits than expected after improvements to its website boosted sales.

Shares in the company soared nearly 20% on Thursday to 993.5p, the highest level in three years, after Dunelm’s unscheduled stock market statement said that profit margins had also improved because it had secured better deals with suppliers and sold more stock.

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